JEFF HECHT                    Jeff@JeffHechtPR.com
Public Relations & Communications Consulting

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Media Relations | Communications Strategy | Brand Positioning | Marketing | Copywriting

"Your brand is your position, your mission, and your first statement to your customers and the people you do business with... Let it work for you!"
- Jeff Hecht

Jeff Hecht is no stranger to the Phoenix, Arizona public relations world. With over 18 years of experience across various industries and spectrums, Hecht is ready, willing, and able to help you create a public relations, brand management, and social media campaign to help you achieve your business goals and objectives.  

Prior to launching Jeff Hecht Public Relations Consulting in 2009, Hecht was  a part of the prestigious Mindspace team as a Senior Account Executive, responsible for the creation of strategic public relations, media, messaging, and comprehensive marketing campaigns for various clients.  Hecht’s background in proactive media campaigns, political lobbying efforts, social media, and the creation of signature brands were integral in providing top notch service to Mindspace’s varied roster of clients.

 

From 2000-2008, Hecht served as the Director of Public Affairs for The Ellman Companies as the senior public relations strategist and day-to-day media spokesperson with regards to their various development projects throughout the Valley.  Among these world class developments is the Westgate City Center in Glendale, Arizona, an 8 million square foot mixed use development featuring retail, office, restaurants, hotels, residential, and entertainment components, anchored by the Jobing.com Arena and the University of Phoenix Stadium, homes to the Phoenix Coyotes (NHL) and Arizona Cardinals (NFL).  In addition, Hecht led all marketing, branding, community outreach, and government lobbying efforts for the $2 billion commercial real estate and corporate investment company.

 

During his tenure with The Ellman Companies, Hecht was responsible for creating signature branded collateral materials and website copy, keynote presentations, and all public and media relations activities for large scale events such as American Idol Live appearances, concerts and major professional sporting events, and New Year's Eve block parties.  Most notably, Hecht was the public relations and spokesperson for Westgate's Super Bowl XLII activities, where over 100,000 people attended the West Valley entertainment center's planned events and entertainment and FOX News located a soundstage for live broadcasts from the location.

Before joining The Ellman Companies, Hecht worked with the Phoenix Coyotes Hockey Club as Assistant Director of Media Relations and later Director of Corporate Communications. In this role, he worked with senior management and ownership to create all public and media relations activities, including all on-the-ice, business, and community relations endeavors for the member club of the National Hockey League in the Phoenix
market.  Hecht was instrumental in the launching of the Coyotes in the Phoenix market in 1996, and assisted in creating overarching campaigns for ticket sales, corporate sales, and creation of the Coyotes signature “brand” in the new desert market.  During his six-year tenure with the Coyotes, the team was twice recognized as the top public relations department among member NHL teams.

 

Throughout his varied past, one thing has remained consistent – Hecht’s desire to give back to his community.  Hecht is involved in several community organizations, with particular attention to youth and education.  Hecht currently serves on the Dean’s Advisory Board for the ASU West College of Human Services, and on the Board of Directors of the FairPlay Foundation, a Phoenix, Arizona based non-profit organization created to assist professional athletes, celebrities, and other affluent, civic-minded citizens in becoming more involved and giving back to enhance the community in which they live, play, and serve.  Previously, Hecht volunteered on the Public Relations Committee for the New Way Learning Academy , a charter school specializing in the education of children with learning disabilities.

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